After several rumors, Rivian has launched its owner referral program called Rivian Rewards. Currently, US-based Rivian owners can find a personalized referral code in their profile section of the website or the Rivian app.
Rivian has created an excellent referral program that encourages owners to talk about and share their experiences with the brand and their vehicles.
Although the program is currently limited to U.S. owners, Canadian owners will be able to gain access to Rivian Rewards in early 2025, according to Rivian.
Rewards
When an owner shares their code, the person being referred will be able to use it when purchasing an R1 vehicle through the R1 Shop. Once the vehicle is delivered, both the referrer and the referee will get rewards.
The referral code has to be used in the checkout phase of the order – Rivian has confirmed that they cannot apply referrals to orders that have already been placed or are currently in progress.
So, if you’ve already put your order in, sadly, you won’t be able to get the referral benefit unless you cancel and re-create your order, which could have other financial implications.
Reward
Referrer
Referee (Buyer)
750 Reward Points
Yes
Yes
6 months RAN Charging
Yes
Yes
The rewards are simple to understand – both individuals get 750 reward points, and both also receive 6 months of free charging at Rivian Adventure Networks.
There is a cap on the RAN charging – you can only stockpile up to 36 months of free charging. The charging reward is also bound to the original vehicle owner – if you sell your Rivian, the free charging will not transfer. However, if you do buy another Rivian, you can get your free RAN charging transferred to the new vehicle.
Dollars vs Points
Rivian’s Reward Points are usable on a $1=1 point basis in Rivian’s Gear Shop. Additionally, you can also use the points towards a future vehicle purchase through the R1 Shop. Technically, it's possible to get a Rivian for almost free since there is no limit on the number of referrals you can earn. You just can’t redeem reward points against taxes, fees, and the vehicle deposit.
Rivian says that the current program and point system will run through at least the end of 2024, at which point they reserve the right to alter the program if needed.
Rivian Event Invite
One of the unique rewards for the launch of the Rivian Rewards program is an invite-only experience with Team Rivian. Rivian is offering the first 100 owners with 25 referrals a special invite to spend a 3-day retreat with food, adventure, and connections with Team Rivian. This is an awesome bonus for Rivian’s best brand ambassadors and provides them with a unique experience that they couldn’t have gotten any other way. We’re happy to see Rivian paying back to their community in this way and look forward to what else they’ve got up their sleeves.
Keep adventuring and referring folks!
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Rivian and Volkswagen released an update to their Joint Venture, which was announced in June of this year. In the original announcement, Volkswagen promised to invest $5 billion in Rivian—$1 billion immediately and another $4 billion over time—for an equally controlled and owned joint venture.
“The partnership with Rivian is the next logical step in strengthening our global competitive and technological position.”
-- Oliver Blume, CEO of Volkswagen
The goals were to help Rivian reduce its cost per vehicle, while also helping Volkswagen with software and zonal control technology. This collaboration presents an incredible opportunity for Rivian, positioning its technology and software as the foundation for future EVs developed through the joint venture. Crucially, Rivian retains its intellectual property rights, opening up a substantial new revenue stream for the company.
JV Update
The JV has been updated with a total deal size of up to $5.8 billion now—which is an addition of another $800 million to the original proposal. Rivian and Volkswagen will send engineers to join the JV, which will be co-headed by Rivian’s Wassym Bensaid and Volkswagen’s Carsten Helbing. Both will take on the title of co-CEO at the JV.
“We’re thrilled to see our technology being integrated in vehicles outside Rivian – this is an important enabler to help accelerate EV adoption.”
-- RJ Scaringe, CEO of Rivian
The primary purpose of the JV is to start working on the electric architecture—that Zonal control—and the software for what Volkswagen calls “next-generation Software Defined Vehicles,” or SDVs. The JV will officially start on November 13th, 2024, with both companies beginning contributions to the JV on that date.
The best part? The JV focuses on more than just one market segment - it includes subcompact cars. That means a mass-market vehicle that’ll be built upon Rivian’s proven tech and software will one day be available - pushed forward by Volkswagen’s mass-market scale.
The JV will be based in Palo Alto, California, as well as some other sites in North America and Europe - for a total of up to four sites. It’ll be a chance for engineers from both companies to get together and figure out how to best leverage what both companies have to offer and build an appealing set of products.
JV Focuses
With the primary focus being on using Rivian’s pre-existing architecture and software stack, the R2 platform is a clear starting point for the JV - one of its key purposes will be to bootstrap the launch of the R2 in early 2026, and then go on to support the R3, and further Volkswagen vehicles sometime in 2027 and 2028.
Scaling Rivian’s technology will be challenging. While Rivian’s tech is modular, flexible, and highly capable, these advanced features come with a high price tag. To make vehicles that are both high-performing and affordable, the joint venture will need to focus on reducing costs without compromising on capability.
Interestingly, the JV also mentions automated driving functions - so we can probably expect Rivian’s Autonomy Platform to be present on these new vehicles as well - alongside a specific focus on OTA updates.
Rivian and Volkswagen have supposedly already built a driveable demonstrator vehicle, a Volkswagen car built to run on Rivian’s hardware and software, which sounds a lot like Scout…
We’re excited to see where this JV goes and how it helps shape Rivian, Rivian’s software platform, and the future of EVs.
Halloween is just a day away. Are you ready to sport all of your Rivian’s new Halloween features? Rivian added various features in their annual spooky update with Rivian update 2024.39. This year, Rivian has gone all out, with not one but three Halloween car costumes and various other features.
The car costumes are selectable through the Rivian app when the vehicle is parked - and so are all the other fun features.
Halloween Update
Rivian’s Halloween update this time is the biggest it's ever been. Before we dig into the Car Costumes, let’s take a look at the sprinkling of other spooky features they’ve provided.
New Drive Mode Animations
First up is the drive modes menu. Every drive mode in your vehicle has taken on a spooky look, so pan through your available drive modes while you’re parked to see all the Halloween fun. Look closely because some of the spooky surprises are well hidden. The only mode that doesn’t have a spooky surprise is snow mode.
Camp Mode also got a little something special. The flame of the campfire is lit by some witch’s evil magic and is burning green alongside some pumpkins and crows in the background. And just like last year, pedestrians are zombies - but that’s not all. Motorcyclists and bicyclists take on a new form in the visualization - they’ve come back as headless horsemen.
Rivian has also introduced two additional lock sounds for Halloween, an owl and a crow. While all of the Halloween goodies will go away once the season is over, Rivian has already said that the owl lock sound will come back as a standard lock sound in the future.
There are also two new interior lighting modes, the red Crimson Moon, and the green Foggy Bog. To go with that, there’s a new selection of three songs to play internally, as well as a sound effect board, all done from within the Rivian app.
The best plan is to play some spooky sound effects while your Rivian is parked outside on Halloween night to give some trick-or-treaters a fright!
The Costume Selector in the App
Rivian Wave
Knight Rider Car Costume
The Knight Rider costume dresses up Gear Guard Garry as Michael Knight and K.I.T.T.'s super intelligence takes over your car in the classic original TV show style. On Gen 2 vehicles, the lightbar up front will mimic K.I.T.T.’s unique red beam scanner, including the sound effect!
The Knight Rider interior screens
Rivian Wave
Over in the interior, you’ll get three unique displays inside your vehicle. On the driver’s display, you’ll see revs, speed, and a ton of other information, while the main display will tell you all about how ready K.I.T.T. is to tackle the bad guys. Finally, the passengers will have access to the tools K.I.T.T. has access to - everything from energy cannons and radars to Missiles and Turbo Boost.
Back to the Future Car Costume
Back to the Future dresses up Garry as none other than Doc Brown, and you’ll get a super cool set of movie-inspired interfaces on the inside of your vehicle. Gen 2 owners can hit the 88 mph button on their driver’s display and engage in Back to the Future-themed interior and exterior lighting, along with sound effects to match.
The Back to the Future Interior Screens
Rivian Wave
The driver’s display has all the information you’ll need to get your flux capacitor up and running, telling you all about the plutonium chamber and power you’ll need to hit 88 mph. The primary display will tell you when you’ve got your destination, what time it is now, and when you originally departed. The passengers get to keep an eye on the flux capacitor, and dial in the destination time!
Trunk or Treat Car Costume
Trunk or Treat has Garry as a scarecrow this year and has eight different sound effects and three color themes. That’s also alongside the option to select the thematic music for the interior of your vehicle.
All three interior screens will be haunted by ghosts and static, and Gen1 vehicle owners will get a green animation on the lightbar. Gen 2 owners will have their lightbar match their selected color.
Video Overviews
Jenna Ezarik over on X put together this awesome recap - so go take a look.
![Rivian Matrix Headlights: What They Are and How to Tell If You Have Them [VIDEO]](https://www.rivianwave.com/img/paths/storage/r1t/r1t_headlight.jpg/d8b668a69ef1b4256f3bb09d419ee369/r1t_headlight.jpg)
