Rivian’s latest software update added a ton of new features, including improvements to interior lighting for Gen 1 vehicles, enhanced Google Maps search and traffic data, location photo previews, and climate and Pet Comfort Mode improvements.
With update 2024.31, Rivian added Launch Mode support to their second-gen, Tri-Motor vehicles, including the R1S and R1T.
The first-generation Quad-Motor vehicles don’t have a Launch Mode just yet – but Rivian confirmed they’re working on it, in response to a customer request on X. The Quad Motor configs already come with a Sport Mode preset, which drops the suspension to the lowest, reduces stability controls, provides full power to the motors and warms the battery in preparation for going faster.
With a future update, Gen 1 Quad Motors will have access to Launch Mode – which will bring the maximum possible acceleration to your R1T or R1S. Launch Mode will get you going really fast, really quick.
Rivian already has an older version of Launch Mode on Gen 1 vehicles. You can hold the brake, hold the accelerator, and then release the brake – and off you go!
However, the old launch mode is much simpler and doesn’t offer the full benefits that will come with the new Launch Mode. We’re expecting that Rivian’s new Launch Mode will be even better – with proper UI support, and proper support to get the vehicle motors and batteries to the right temperatures for a perfect launch, every time. Below is a video of Rivian’s old Launch Mode on a Gen 1 R1S.
Subscribe
Subscribe to our newsletter to stay up to date on the latest Rivian news, upcoming features and software updates.
Earlier this year, CEO RJ Scaringe addressed the topic of autonomy at the San Francisco Rivian Space opening, revealing that Rivian plans to add hands-free highway driving this year. Yesterday, during its earnings call, Rivian shared even more information, saying that their hands-free feature arriving on Gen 2 vehicles in just a few weeks.
Autonomy Light
Rivian plans to leverage the light bar on their Gen 2 vehicles to show other drivers when the vehicle’s Autonomy Platform+ feature is enabled. This feature has been adopted by a few brands, including Mercedes-Benz in its Drive Pilot ADAS, and some Chinese brands as well.
Hands-Free 2025
While RJ revealed that Rivian will be launching a hands-free ADAS system this year in San Francisco, he has now added that it’s coming in the next several weeks. If you’ve used a recent version of Tesla’s Full Self-Driving (Supervised), the experience will likely feel familiar.
For those who haven’t, Rivian’s Autonomy Platform+ will enable hands-free highway driving, including automatic lane changes and exit maneuvers. However, drivers will likely need to take control upon reaching their exit—more on that later.
Similar to Tesla, while the driver is hands-free, attention to the road is required. Rivian’s Driver Monitoring System (DMS) ensures this by combining seat weight sensors with a camera embedded in the rearview mirror.
This is the video Rivian uses to demonstrate the Rivian Autonomy Platform+ (RAP+) capability called Enhanced Highway Assist. See the cars icon slide out up by the speed bubble? I wonder what they're trying to showcase here... pic.twitter.com/YZv3rjZtmH
The most interesting part of the announcement was that Rivian plans to launch an “eyes-off” system in 2026. That means that you won’t need to keep an eye on your vehicle as it navigates the highways - you’ll be able to take your eyes off the road, send some texts from your phone, and perhaps watch a movie or play a game on your center display.
The DMS will be disabled, and you’ll only be notified if you need to take over.
Highways or Streets?
Rivian has previously indicated that its autonomy efforts are focused on highways rather than the complexities of city streets. RJ Scaringe didn’t specify whether Rivian plans to expand beyond highway driving.
Highways are significantly easier to navigate than urban environments, so it’s reasonable to assume that the upcoming features and timelines will apply to Platform+ on highways—the only place Rivian originally intended for hands-free operation.
This means the system will handle driving from on-ramp to off-ramp, making long highway commutes and road trips far easier and more enjoyable.
Gen 2 Only
Unfortunately for early adopters, these improvements are exclusive to the Autonomy Platform+, which means that they won’t apply to any Gen 1 vehicles built before 2025.
Free Trial & Price
Rivian also shared that all Gen 2 owners will receive a free trial that includes these new features, hinting that they may soon start charging for their ADAS. Rivian has yet to announce pricing for their Autonomy Platform+ features, but to remain competitive we expect them to be similar to Tesla’s. Tesla currently costs $8,000 to buy FSD or $100 per month to subscribe to the service.
Liability
Liability is a major question when it comes to autonomy. While Rivian’s hands-free system will undoubtedly hold the driver responsible, the stakes change with an eyes-off system. Who assumes liability when the vehicle is fully autonomous? Will it be Rivian, or does responsibility still fall on the driver?
In Germany, Mercedes-Benz takes full liability when Drive Pilot is engaged within its strict operating conditions. As ADAS systems push closer to fully autonomous capabilities—Tesla’s FSD included—these questions become even more critical.
Regardless, 2025 is shaping up to be an exciting year for Rivian with the launch of the hands-off feature many drivers have been waiting for. We’re eager to see how it performs and what other innovations Rivian has in store.
Every company has a logo—an emblem that instantly conveys its identity. These small yet powerful symbols often fade into the background, but they play a crucial role in branding.
Surprisingly, Rivian operated without a logo for a significant portion of its early years. When RJ Scaringe founded the company in 2009, there was no official emblem. It wasn’t until 2017 after Rivian acquired its manufacturing plant in Normal, Illinois, that the logo design process began. A year later, in 2018, Rivian’s now-iconic logo was unveiled to the public.
Rivian is built on the spirit of adventure, and its logo reflects that ethos. So grab your compass—and let’s explore the story behind the Rivian Compass.
The Compass
While some companies incorporate hidden meanings into their logos, Rivian’s design is more straightforward. Inspired by adventure, the Rivian logo features a distinctive squared-off compass, symbolizing the essence of adventure and exploration.
It represents the drive to go beyond the beaten path and forge new journeys where few have ventured. Just as the magnetic compass once revolutionized navigation, Rivian seeks to redefine how people explore today.
With its electric vehicles and cutting-edge technology, Rivian empowers people to experience the world sustainably and responsibly. By providing access to remote and wild places, Rivian inspires a deeper connection with nature and rekindles the thrill of adventure—something more essential than ever in today’s fast-paced world.
Breaking Down the Rivian Logo
Rivian’s logo features four arrows, each mirroring the many directions an adventure can take—north, south, east, west, and everywhere in between. It’s a visual commitment to exploration, reinforcing Rivian’s identity as the go-to EV brand for adventurers. With the R1S and R1T already among the best off-road vehicles available and the upcoming R2 and R3 promising to follow suit, that promise is well on its way.
According to Rivian, the outer north and south arrows symbolize their mission to make the world a better place through innovation and adventure, while the inner east and west arrows represent their goal to be both inspiring and inviting to everyone.
As Rivian puts it, a logo is more than just a design on a vehicle or a piece of swag—it’s a promise. A promise that no matter where your journey leads, Rivian will help point you in the right direction.
![Rivian Matrix Headlights: What They Are and How to Tell If You Have Them [VIDEO]](https://www.rivianwave.com/img/paths/storage/r1t/r1t_headlight.jpg/d8b668a69ef1b4256f3bb09d419ee369/r1t_headlight.jpg)
